All The Info You Need to Feel Confident to Break Into Product Marketing
Module #1: What is Product Marketing
Dive into a straightforward, no BS understanding of product marketing, includes day-in-the-life video.
Module #2: Product Marketing ResumesĀ
Learn how to optimize your resume and put your best foot forward. Includes four different PMM resume templates and pro tips on optimizing your cover letter.
Module #3: Interview Like a Pro
Learn the interviewing techniques and questions I personally used to land multiple PMM roles even with a gap on my resume. Includes four "questions to ask" templates for each member of the hiring committee.
Module #4: Building a Stellar Portfolio
Develop a small content portfolio that wows the hiring manager.Ā Thought leadership ebook and datasheet templates are provided to clients to fill out. A sales enablement deck template and tips for creating click through demos are also available.
Module #5: Nailing Take Home Assignments
Gain confidence in delivering common PMM take home assignments using an approach that's gotten me promoted multiple times. Pitch deck template and example of delivering a pitch video included.
Module #6: GTM Strategy & Product Launches
Dive into the world of strategic product marketing with real-life examples of successful product launchesĀ I led to drive $1.8 million in revenue and $202 in revenue within 30 days post launch. Product launch ebook, bill of materials by launch tier templates, product launch questions to determine launch tier template, and launch example videos included.
Module #7: The Value of Buyer Interviews
Gain a deep understanding of the value of buyer interviews and how to conduct them effectively.
Module #8: Messaging & Positioning Like a ProĀ
Learn the value of messaging & positioning and the difference between the two. Messaging & positioning statement template included. Discover how I used effective storytelling to drive $97K in self-service revenue and increase self-service signups by 249%.
Module #9: Making a Great Impression
Obtain the confidence and knowledge to not only land a PMM role but adopt the strategies I used to make a great impression with your first 90 days. Navigating the organization infographic included.
Is Pro Right for Me?
If any of the following is true for you then please apply for the Pro version of the PMM Accelerator.
- Do you have 2-4 years (at least) of corporate experience?
- Are you actively looking for a product marketing role within the next six months?
- Are you willing to make an investment (time & money) to help break into product marketing?
- Do you understand that no course alone is a silver bullet to get a product marketing role? (i.e. it takes commitment, effort, time, etc.)
